Are B2B companies more difficult to promote?

KE Kesharinandan asked on 17 July 2020, 03:49
2 answers / 204 views / 8 votes
KE
B2B companies are much more difficult to promote than b2C marketing. Reason is that the B2B buyers are vastly more sophisticated. Another reason is that there are higher number of stake than B2C companies. And B2B marketing requires a lot knowledge to diagnose customer’s challenges.

CL

What is your definition of ‘’difficult’’ ?

Because it is all relative.

The way you market your business as a B2B is really different from the way your market your business as a B2C.

Similarities : Finding the core problem your ideal client is experiencing and solving it through your services or products.

Differences :

Business : What is the ROI on this investment ?

Client : How is this going to benefit me ?

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