What is the most effective way to test the packaging of your food product?

GA Garywalker asked on 06 April 2020, 15:04
1 answers / 146 views / 7 votes
Packaging serves multiple purposes - to attract the buyer at the point of purchase and market the product, to provide relevant information along the supply chain, to protect the product along its transport paths as well as to preserve what is inside till consumption and for re-use and effective and sustainable re-cycling.

There are a large number of technical tests and regulations that need to be carried out for a package to be acceptable.  But a simple test would indeed be to put it on the shelves next to its competitor and study how people react to the packaging and then ask them for their good and bad experiences once they picked it up, ate the bar and threw away the packaging.

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