It depends on what your company’s values are, who is your ideal audience. What are their pains, desires, wants and fears? Where does your audience “hang out” both online and offline. What are the problems your audience is facing in relation to your industry? Taking all these into consideration you then will write down every single name that you think will resonate with your ideal customer. Hope this helps you get started. If its any help we’re dishing out our brand building secrets