I think he was quite genuine.
What he means is that he has a platform. Int'l e-commerce is a big deal and some very cool products and services are made by american small businesses. Contrary to popular belief, Chinese people like to buy things ,too.
Is this probably somewhat of a whitewash? Sure.
Is there some truth to it? Sure.
And surely you must know-- China is far ahead in terms of e-commerce sophistication.... in the cities...