Why is the plastic that SodaStream chose to use for their expiring bottles so much better than alternatives (that might not expire)?
MO Mohitverma asked on 06 June 2020, 02:52
1 answers / 605 views / 4 votes
AL
Alexderbes 10 p.
Answered 2 years agoWhat's better about the bottles is precisely that they expire, encouraging users to purchase high margin consumables to improve the economics of the low margin dispenser business. At least that's what I recall from speaking with management during their IPO roadshow. Dispensers and refill canisters are low margin, to make their business exciting for investors, they pitch significant (and increasing) sales of very high margin syrups and replacement parts.
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