1. Experience and Capable founding team with a mix of technical and commercial experience
2. Large market size (Ideally 1 Billion or more)
3. Some form of traction or “stickiness”
1. If you’re pre-revenue these can be letters of intent, prototypes or commitments from clients
2. Have revenue - How sticky your customers are. Can they easily switch over to another product and how likely are they to do that?