How do sales representatives usually generate new leads?

There are a number of ways to generate leads depending on field and whether inside sales or outside. Here are some common methods:

• Networking events
• Social media
• Door-to-door
• Cold calling
• Purchasing existing lead lists from a provider
• Direct mail
• Referrals
• Paid advertising such as Google or Facebook Marketing
• E-mail marketing
• Content marketing
• Webinars/video presentations
• Giveaway/sweepstakes to build marketing lists
• Offer discounts
• Strategic partnerships with businesses or other professionals
• Influencer marketing
• Tradeshows

It depends on your budget, the sales cycle, end-user and price range.